Smoke and Mirrors

Every where you look these days brands are bragging about the wonderful ingredients found in their products. It appears that there is a “new” miracle ingredient just about every other month. But what about all of the other ingredients that are in our beauty products? Keeping in mind that the hair follicle is a direct line to our bloodstream I believe companies need to be up front and honest about what it is exactly that we are putting into our bodies.

Sodium Laurel Sulfate and Sodium laureth sulfate are the top two ingredients found in most over the counter shampoos. These chemicals can also be found in farming pesticides, garage floor cleaners and engine degreasers. They have been proven to pollute our groundwater and accumulate in the bodies of our fish population. These chemicals can permeate the eyes, brain and liver and the manufacturing process emits incredibly harmful, cancer causing compounds. But they also are penetration enhancers. Which means they act as a catalyst for all of the other harmful chemicals in your shampoos to enter the body more easily.

Cocomidopropyl betaine is an enviromental toxin according to the Canadian EPA
Glycol Diserate is a thickener derived from pig and cow fat made by mixing these ingrediants with ethylene    glycol which is mainly found in antifreeze.

Sodium Chloride is a main proponent for itchy scalp, and hair loss
Guar Hydroxypropythrimanium chloride is actually just a fancy word for ammonia (yikes) and leads to organ system toxicity, mainly reproductive.
Methylchloroisothiazolinone has been proven to lead to neurotoxicity and nerve damage within only 10 minutes of exposure.
Tetrasodium EDTA is undercover Formaldahyde
Sodium Benzoate triggers cell mutation and cancer
Cocomide MEA is an enviromental toxin and leads to organ system toxicity

I think it is safe to say that none of us would make the choice to put these chemicals in or on our body and our children’s willingly, which is why this industry relies 100% on ignorance and misrepresentation.
I want to say shame on these companies and their lack of transparency. The time has come that we finally demand better from them and stop allowing ourselves to be fooled by fancy marketing and lovely verbiage. We deserve it!

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